Mayday, a dark and moody film from first time director Karen Cinorre, drew me in with its lush world-building and intense characters. Cinorre and her production team asked me to plan a social media campaign in advance of the movie’s US premiere at Sundance.
Working with scenes and audio from the film as well as photographed ephemera, the campaign began in the middle of January 2021 as a mysterious visual expansion of the film.